Why F.I.S.H.?
100 Percent of Profits Donated
Every purchase helps fund mental health awareness and real support programs.
Mission First Apparel Brand
Clothing created to spark conversation, connection, and hope.
Faith Integrity Strength Honor
Our values guide everything we design and everything we support.
Real Impact So Far
More than ten thousand dollars donated to partners making a difference.
Heyy App
Free, anonymous app for real-time, judgment-free emotional support anytime, anywhere.
-
Grateful ; Corduroy Baseball Cap Hat
Regular price $27.50Regular price -
Grateful ; T-shirt
Regular price $25.00Regular price -
FAITH ; T-shirt
Regular price $40.00Regular price -
STRENGTH ; T-shirt
Regular price $40.00Regular price -
Through Adversity Comes Strength ; T-shirt
Regular price $35.00Regular price -
Always GOOD ; Hoodie
Regular price $65.00Regular price -
Grateful ; Trucker Hat
Regular price $20.00Regular price -
Wear Your Journey ; Hoodie
Regular price $65.00Regular price
Collections
The FISH Mental Health Movement
Mental Health Stats
20%
of Americans Experience Mental-Health Challenges Each Year
75%
of Mental-Health Struggles Begin Before Age 24
95%
of Suicides Are Linked to Untreated Mental-Health Conditions in the U.S.
Our Mission
Mental health impacts everyone — teens, athletes, first responders, veterans, parents, friends, and neighbors. At F.I.S.H. Clothing Co., we believe that what you wear can start conversations that change lives.
When you wear F.I.S.H., you’re showing the world what you stand for.
- Faith - Trust yourself; you’re not alone.
- Integrity - Be real; progress isn't perfect.
- Strength - Through adversity comes strength; keep going.
- Honor - Respect your story; protect others'.
A Mobile App with Real Support. Anytime. Anywhere.
The Heyy app connects people who are struggling with compassionate listeners — completely free and anonymous. No judgment. No pressure. Just someone who cares.
Use the app to:
- Reach out when you need support
- Or be a supportive listener for others
- Transfer a conversation to the 988 Suicide & Crisis Lifeline when needed
Our Partners
